In an article titled “Bubbles & Bling” in a special Summer 2006 issue of The Economist, Frédéric Rouzaud, the managing director of Cristal, stated that the company observes its association with the rap world with “curiosity and serenity.”
Despite importing over 50,000 cases of the champagne per year, Rouzaud was less than thrilled at rappers’ fondness for the posh drink.
“What can we do?” Rouzaud told The Economist. “We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.”