Does “indie” mean anything anymore?


Spill and I were walking somewhere near the West 4th subway stop when we came upon a giant billboard that said: INDIE SEX.

Col: Indie Sex. I can just imagine the marketers whipping that one up.
Spill: They took two terms guaranteed to attract distinct subsets of people and melded them together: “Indie!” “Sex!”
Col: Yeah.
Spill: Besides, isn’t that just porn?
Col: Totally.
Spill: It’s official: “indie” has jumped the shark.


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