1. Over-reliance on the tried and true methods ─ didn’t use the web right ─ for publicity, for advertising, for fundraising. She and Bill had the hubris to believe it was still their world … as Michael Cornfeld stated: “It’s like the Clintons had a ‘Sunset Boulevard’ thing going on. They were silent screen stars who couldn’t make the transition to talkies.”
2. She sounded hollow when she spoke. She didn’t sound authentic. She was Hill-bot. She didn’t speak from the heart enough (some would argue that she needed to seem in control, presidential. I would argue that when you worry so much about what you’re gonna “seem” you’re not gonna be real. People want realness).
3. She went middle of the road ─ right down the middle ─ while Obama took some risks (speech about race, etc.). This also goes back to the authenticity point.