“tonight is the night” by le click. tonight’s a big night for the TV biz — it kicks off premiere week. all our faves are back — 30 rock, the office. and some new ones which i shall check out. with all the competition from other media sources, the game has changed dramatically and people don’t know what to expect. it’s not so much about competition between the broadcast networks anymore, it’s more about the macro trends of how to get people’s attention in a sustained and compelling way such that you can sell them shit.